This project was started from scratch! It was fun coming up with a logo and brand concept that communicates ruggedness, outdoors, and survival.
- Logo design
- Brand concept
- Basic e-commerce website with responsive (mobile-friendly) layout
- Edited and refined client’s copy
- Photographed all kits with product array (solo product photos done by client)
- Edited all photos for brightness, colour accuracy, consistent backgrounds, and remove imperfections (Photoshop)
- Sales sheet (x2) design-for-print (Adobe Illustrator)