Central Alberta Emergency Preparedness

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This project was started from scratch! It was fun coming up with a logo and brand concept that communicates ruggedness, outdoors, and survival.

  • Logo design
  • Brand concept
  • Basic e-commerce website with responsive (mobile-friendly) layout
  • Edited and refined client’s copy
  • Photographed all kits with product array (solo product photos done by client)
  • Edited all photos for brightness, colour accuracy, consistent backgrounds, and remove imperfections (Photoshop)
  • Sales sheet (x2) design-for-print (Adobe Illustrator)